Growth of Translation Industry

We live in a world of constant and rapid change where everything around is changing in a matter of seconds. Many sectors have witnessed growth in the last 10 to 20 years and some of them didn’t even exist 10 to 20 years ago. Translation industry is one of them which have seen major changes, some of which are discussed below.

SEO and Marketing Aspects

Since the emergence of internet a lot of things have changed. While few sectors ran out of business, many other sectors flourished. SEO and Digital Marketing did not exist a decade ago and now it is ruling the internet world. With this rapid growth in SEO and Digital Marketing everyone wants their site to be shown on the first page of Google so translators now translate content keeping these aspects in mind.

More Localized Content

In old time translation used to be more word to word but linguistics today keep the culture and traditions of the targeted audience in mind and then they translate something. The sole purpose of translation in most of the cases is to reach to people all around the world so while translating the content they needed to keep the particular culture in mind so that the translated text in some way or the other didn’t turn out to be offensive.

Need of Expertise

There was a time when expertise was only required while translating a technical content but now expertise is required in all kinds of translation like legal, medical, creative, etc. Expertise in a particular field is very much required while translating because otherwise the content won’t be up to the mark. No content requires exact word to word translation so experience in subject matter is important for the translator to understand the content and then proceed accordingly.

Freelance Translators

Freelancing is a totally new concept to us. On this day we could see many people working as freelancers in many fields and translation is one of them. Most of the professional translators have worked as a freelance translator someday. Freelancing helps them to focus more on a particular project without being pressured to complete it within a specific deadline. Freelancing is also convenient because the translators can works as per their wish.