Multilingual Website in India
On this day, people expect to find online content in their preferred languages. Gone are those days when English used to rule the world of internet, today only 23.5% of internet users prefer English rest of them like to view the internet in their native language. So it is of great need now, more than ever to start your website localization process. It is not only about the languages, it is also required to overcome the cultural differences across the world.
What is Website Localization?
The name can explain itself really well. Still for those who are unknown to the term localization, it means to translate a product or a service before presenting it to the global market. It also includes adapting the culture of the targeted audience to avoid any miscommunication or misunderstanding. Therefore, website localization means to translate and adapt the contents of a website to meet the demands and preferences of the targeted audience. However, this must be done by subject matter and cultural experts because languages can be really difficult for people who do not completely understand it. Also, cultural experts are needed for this job because they have knowledge regarding all the cultures spread across the globe.
What are its benefits of Website Localization?
1. When customers see that your website is available in different languages it reflects the fact that your brand respects the cultural differences created among people belonging to different regions. This in return helps to develop trust of the customer on your brand.
2. It helps your customers to interact more with your brand because your website being in their native language it will be easier for them to understand about your product and services. This helps to improve your relation with your customers which later on is considered as your goodwill.
3. Localizing your brand ensures that all your customers, across the world, understand what you are selling. When customers get your products and services in their native language they understand your products better. If they could not understand what you are selling then they’ll never buy it.
4. It might also keep you ahead of your local, as well as global competitors. It will give you an advantage if your competitors haven’t done their website localization yet and if your competitors already have their website localization then you won’t be lagging behind.
CONCLUSION
It is really necessary for your brand to speak the languages that your customers prefer. This will only strengthen your marketing schemes and increase your revenue. Make sure you do this by certified translators and cultural experts because this process is very sensitive and if something is done wrong then it might cost the reputation of your brand, a price that you will not want to pay. Hiring an agency that provides website localization services is the best choice, like we do it here at Transolution Linguistic Services at Kolkata, because we can assure you best quality service without risking your brand’s good name.
